Conference Information
Introduction Organizing Committee Important Dates Program and Keynote Speakers Travel Information Contact
Keynote Speaker
Assoc. Prof. Dr. Pham Long
Titles and degrees:
Associate Professor of Business Administration, College of Business, Texas A&M University-Corpus Christi, USA.
Ph.D. in Business Administration; M.S. in Applied Statistics, New Mexico State University, USA.
Bachelor of Economics, Major in Commercial Banking, National Economics University, Vietnam.
Fields:
Decision science; business analytics; information systems; e-commerce; mobile payments and digital banking;
online service quality; e-learning and educational technology; technology acceptance; supply chain; decision support systems;
applications of artificial intelligence in education; and technology usage behavior.
Academic contributions
Dr. Pham Long conducts research on the factors influencing user acceptance, experience, satisfaction, and loyalty within the context of digital technology. His work integrates operations management, information systems, applied statistics, and quantitative analysis to address practical issues regarding service quality, e-commerce, digital banking, online learning, and digital transformation.
His research has been published in international journals across fields such as management, information systems, decision sciences, and educational technology—including Decision Support Systems, the European Journal of Operational Research, and the International Journal of Educational Technology in Higher Education. As of the time of this search, he has accumulated 3,310 citations, with an h-index of 28 and an i10-index of 53 according to Google Scholar.
A notable contribution is the study “Does E-learning Service Quality Influence E-learning Student Satisfaction and Loyalty? Evidence from Vietnam”, published in 2019 in the International Journal of Educational Technology in Higher Education. This study examines the relationships among e-learning service quality, learner satisfaction, and loyalty within the Vietnamese context and has garnered 793 citations. The work represents a significant contribution to research on online education, learner experience, and digital transformation in higher education.
Contributions of initiatives and policies
Through research on e-learning, online service quality, technology acceptance, e-commerce, and digital banking, Dr. Pham Long provides empirical evidence that helps organizations design and improve user-centric digital services. In higher education, his research findings can support the formulation of digital transformation strategies, the enhancement of online and hybrid learning quality, and the improvement of student satisfaction and engagement, as well as the establishment of quality assurance mechanisms amidst the integration of AI and automation.
Studies on the usage behavior regarding new technologies—including ChatGPT—in learning environments also contribute to discussions on digital literacy, AI readiness, academic integrity, faculty support, and the governance of technological innovation within higher education institutions.
Other notable contributions
Dr. Pham Long possesses extensive experience in teaching and research within higher education environments in both Vietnam and the United States. Prior to joining Texas A&M University-Corpus Christi in 2022, he held positions or taught at the National Economics University, New Mexico State University, Minot State University, and the University of Louisiana at Monroe. He was honored as “Researcher of the Year” (2024–2025) by the College of Business at Texas A&M University-Corpus Christi.
As an alumnus of the National Economics University, he maintains professional ties and possesses practical insight into the landscape of higher education, workforce development, and digital transformation in Vietnam.
Overview of the presentation at the Conference
“AI-Enhanced Higher Education: Implications for Vietnam’s Universities”
This presentation analyzes how artificial intelligence is reshaping teaching, learning, assessment, research, and administration in higher education. It examines the opportunities AI offers for personalizing learning, enhancing student support, developing digital learning materials, assisting faculty, and strengthening data-driven decision-making capabilities. Simultaneously, the presentation addresses critical challenges facing Vietnamese universities—including quality assurance, academic integrity, data security and governance, faculty digital literacy, disparities in technology access, and the alignment of curricula with a labor market impacted by automation. Drawing on international experience and the Vietnamese context, the presentation proposes a learner-centered approach in which AI is deployed as a tool to augment the capabilities of both faculty and learners—rather than replacing the educational role—thereby upholding academic standards, fostering responsible innovation, and enhancing the long-term value of higher education.